LG Household & Health Care (LG생활건강)

LG Household & Health Care is a major South Korean beauty and consumer goods company managing a diverse portfolio of skincare, makeup, haircare, and personal care brands. Its beauty division includes luxury skincare labels such as THE WHOO, OHUI, and SU°, alongside dermocosmetic and makeup brands including CNP Laboratory, belif, VDL, and THE FACE SHOP. The company develops products across premium anti-aging, dermatological skincare, and everyday beauty categories.

Hero Brands / Key Lines: THE WHOO Bichup, OHUI, SU°, CNP Laboratory Propolis Energy, belif The True Cream, VDL Cover Stain, THE FACE SHOP Rice Water Bright.