ByUR is a beauty brand jointly developed through Korean and Japanese skincare expertise, specializing in pore care and skin-refining makeup. Its signature Serumfit collection combines complexion coverage with skincare-inspired formulations, including cushions, pressed powders, and glow-enhancing sticks. The brand also offers Glow Boost and Aqua Serum skincare products targeting hydration and visible pore concerns.
Hero Products / Key Lines: Serumfit Full Cover Matte Cushion, Serumfit Pressed Powder, Serumfit Luminous Face Powder, Serumfit Voluming Glow Stick, Glow Boost & Aqua Serum Daily Mask.
