AOU

AOU is a Korean makeup brand created by professional makeup artist Cho Eun Bee, focusing on soft color, luminous textures, and easy-to-layer makeup. Its signature Glowy Tint Balm offers buildable lip color with a glossy finish, while the Floofy Matte Balm and Soft Cream Blush collections provide blurred lip looks and naturally flushed cheeks.

Hero Products / Key Lines: Glowy Tint Balm, Glowy Chonky Tint Balm, Floofy Matte Balm, Soft Cream Blush, Glowy Cream Blush, Blending Lip Pencil.