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  • the SAEM
  • the SAEM

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    the SAEM

    B2B the SAEM

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    the SAEM is a Korean beauty brand combining botanical ingredients with cosmetic research across skincare and makeup. Its signature Cover Perfection collection is widely recognized for high-coverage concealers, including the Tip Concealer and Triple Pot Concealer. The brand also offers Harakeke-based moisturizing skincare, anti-aging treatments, and complexion products designed for different skin concerns.


    Hero Products / Key Lines: Cover Perfection Tip Concealer, Cover Perfection Triple Pot Concealer, Cover Perfection Concealer Pencil, Harakeke Skincare, Ultra Shot Triple Core Ginseng Cream.