B2B The Ordinary
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The Ordinary is a Canadian skincare brand under DECIEM, recognized for its transparent, ingredient-led formulations and accessible pricing. Its products are named according to their key active ingredients and concentrations, including Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, and Glycolic Acid 7% Exfoliating Toner. The brand focuses on targeted skincare treatments without elaborate product naming or marketing claims.
Hero Products / Key Lines: Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Exfoliating Toner, AHA 30% + BHA 2% Peeling Solution, Natural Moisturizing Factors + HA.